Melitta
One Font License. Three Scripts. One Melitta. Melitta, the global coffee brand present in over 50 countries, commissioned Latinotype to extend Goldplay — its corporate typeface — to include Cyrillic and Greek character sets, securing consistent brand identity across every market through a single enterprise font licensing agreement. Founded in Germany in 1908 and inventor of the paper coffee filter, Melitta adopted Goldplay as the cornerstone of its renewed identity in 2021 — a rebrand that earned the German Brand Award 2022. Designed by Enrique Hernández, this geometric sans serif balances precision with rounded terminals: technical enough for a century-old innovator, warm enough for a brand woven into millions of morning rituals. The challenge was straightforward: Goldplay only covered the Latin alphabet. To maintain brand…
